It takes time, effort and study to get to know your audience but doing so is one of the most basic rules of marketing.  Knowing your audience, in any medium is the single most important part of sales.  You have to know to whom you’re pitching in order to tailor the approach to be most effective.  There is no point in creating a generic campaign in the hope that all sorts of people will be interested because conversion will be low.

Any good marketer will tell you that the first thing you have to do with a new campaign is identify the target audience for the product.  Once you have done that, it’s time to get to know them.  Who are they?  What age range?  What social group do they belong to?  What do they need from the product?  What, if anything is preventing them from buying it?  Those are just some of the questions that you need to answer in order to produce a well targeted marketing campaign.

The more of those types of question you can answer, the more targeted your campaign can be.  The copy, the pitch, the whole character of the advertising can be tailored to talk directly to the target demographic in order to achieve the most conversions.  While you may alienate some, it’s conversions you’re after, not just visitors.

To exploit someone, you need to know them.  Exploit may seem a strong word to use, but it is the essence of selling.  You find a weakness or create one, the same as creating a need.  Then you pitch the product as the ideal solution to the problem.  On paper that may seem a little harsh but it happens all around us.  Go to the supermarket and they will do exactly the same, car sales, real estate, insurance and anything you care to mention all exploit weaknesses to achieve a sale.

For example, why do you think there is candy near the checkout of a supermarket within easy reach of little hands?  To exploit a parents weakness.  To make use of the fact that most parents wants their child to be happy, or have a desire for a quiet life, or because it’s easier to say yes than no.

The RT Design Group understands this and our Naples marketing team can create campaigns to promote whatever product or service your website sells.  Targeted marketing campaigns, SEO, rich content all go together to give your business a comprehensive online presence that can turn visitors into dollars.